How User Intent Impacts Google CTRs: #CatalystCTRStudy

I have been selected to participate in a paid SEO Peer Review of a recent study about Google click-through rates prepared by Catalyst; below is my review. 

How User Intent Impacts Google CTRs: #CatalystCTRStudy

I am going to assume that Catalyst made every attempt to be very thorough and it is obvious that they have put a great deal of effort into their study, so I am looking at this as an opportunity to provide constructive criticism rather than try to validate or invalidate their findings; I do not have access to the data used and my own data does not include very many Consumer Packaged Good (CPG) brand websites, so it seems that my own independent research would be like comparing apples to oranges.

What would it take to get you to switch to Bing?

Would you switch to Bing to earn the equivalent of $1 per week? That is essentially what you could earn with Bing Rewards just by searching as you normally would - only using Bing rather than Google.

At 1 credit per 2 Bing searches (up to 15 credits a day), you could earn 105 credits per week. That is enough for a 60 minute Skype Credit (100 credits); or you could save up for a few weeks and redeem them for a $3 Amazon.com gift card (340 credits) - or a few more weeks to earn a $5 Starbucks Card (525 credits). There are opportunities to earn additional credits, such as for referring a friend or adding Bing to your browser, and you can also reach a higher status so you can earn additional credits (and bragging rights), and since I am not sure of the exact amount you can earn, let's rephrase the question:

What would it take to get you to switch to Bing?

Although I had taken the "Bing It On" Bing vs Google Challenge once before and preferred Google, I decided to take the challenge again. I had a bit of a problem because their service went down several times during the challenge, but I decided not to weight that into my decision as Google hasn't been running perfectly lately either.

I have to admit that the challenge was not easy because the results are very similar (although when I searched my name it was easy to spot the difference as Google showed the number of followers I have in my circles); and in the end, I was a little surprised that I choose Bing in 3 out of the 5 rounds. So... will I switch?

I believe that using Google is such a habit at this point, that in order to get me to switch, Bing's results would either have to be quite obviously much better than Google's, or their rewards program would need to be so incredible that I could not pass it up - and at $1 per week - Bing is not even close to the mark.