Building a following for a brand page on Google + is not easy - and building a following that is targeted, interested and engaged in your brand, product or service may seem next to impossible; however, there are tools that can help you identify and follow potential fans in your niche.
I manage several brand pages and have observed many others; I am convinced that there is a "tipping point" that you need to achieve before your page will begin growing organically. I also believe that this "tipping point" cannot be achieved (or at least would be much more difficult to achieve) by following people at random or simply by being included in shared circles. While your follower counts may increase, long term success depends upon increased engagement so that your posts will extend beyond your followers via plus ones and reshares to help attract new followers. Until that happens, you need to actively identify and follow potential fans, as well as unfollow those that are not actively engaging with your brand. The goal is to build a targeted fan base which will help your brand reach a larger audience by engaging with your content (plussing, resharing, etc.).
Getting Started - Benchmark/Track Progress & Manage Circles w/ Tools for Google +
If you plan to use your Google + data for reports and/or analysis, it is important to note that some tools will only begin to track your data from the date you set them up. I recommend setting them up now so you will have the data available when you need it.
- CircleCount
- Circloscope
- NOD3x
- Steady Demand Pro (Note: 14 day free trial. Use code #CQApproved for 20% off for life.)
In addition to the tools above, you can use Google+ Search, Hashtags and Ripples to find people and pages to follow.