Wednesday, June 11, 2014

A Closer Look at the New Google "My Business" Insights for Pages


Brand pages on Google Plus just got better! Today Google announced that page owners now have access to some basic stats that can help them learn more about their audience and view trends in their follower count and the +1s, comments and reshares of their posts. New businesses getting started with Google and current users of Places for Business will have access to the new Google+ Dashboard. 

Below are a closer look at the new Insights (analytics) for my client's brand page, +Naturally Colored, after clicking the new "My Business" tab. Insights were previously only available for local pages.
New Dashboard for Google Plus Brand Pages

New wording under the Share section indicates that "Posts you share here will appear on Google+ and Google.com." According to the information on the "Learn More" page, posts "will appear on the Google+ stream for your page and may also display across Google on Maps, Search, and more." While this information is not new, the placement under the Share section will likely make more users more aware that Google Plus is Google.