Get OFF the Twitter #UnfollowTrain

Are you making it easy for people to unfollow you on Twitter? 

Did you know that Twitter accounts are sorted by various social media management tools according to a variety of criteria in an attempt to help users decide who to follow or unfollow? If your account is not up to par and is at the bottom of the list, you are likely showing up as "someone to consider unfollowing" on many of these tools.

Here are 10 common reasons why your Twitter account might be labeled "a great candidate to unfollow" by various social media management tools:

1. You are inactive.
2. You are "too quiet" or "too noisy." 
3. You do not have a profile photo or your profile is not complete.
4. You are not following people back.
5. You are not engaged or have a low engagement score.
6. You do not have very many followers. 
7. You have a low Trust Score or low Social Authority. 
8. You are following the wrong crowd (i.e. spammers, inactives, etc.).
9. Your follower-to-friend ratio is too low.
10. You are not adding value to your followers or the community.

If your account is falling into this category which I call the "Twitter Unfollow Train," you will most likely continue to be unfollowed at a higher than average rate, making it very difficult to grow your community.

SocialBro got me off the Twitter #UnfollowTrain and back on track!

I have tried many Twitter management tools and prefer SocialBro. Using SocialBro, I turned my Twitter #UnfollowTrain around, broke thru the 2001 barrier and got back on track!

Here are some suggestions for improving your performance on Twitter so you can get off and stay off the Twitter #UnfollowTrain and get back on track!

1. Become or stay active by tweeting on a regular basis. I recommend tweeting at a bare minimum 2 or 3 per day.
2. Increase or decrease your number of tweets per day to find your "optimal" amount of activity. Twitter management tools can analyze your community and help you find the best times to tweet when the majority of your audience is listening.
3. Upload a profile photo and complete your profile, including adding your website link.
4. Follow back the followers that you don't want to have unfollow you.
5. Actively engage with your followers by replying, retweeting and participating in chats.
6. Increase your number of followers by following and engaging with relevant and active people in your community and by adding people to lists.
7. Improve your Trust Score or Social Authority by posting content that people like to share and by sharing (retweeting) others. Check your Klout, Kred and PeerIndex scores and make efforts to improve them; a portion of these scores are based on activity and can often be improved simply by asking for retweets (by including "RT" or "Retweet" in  your post).
8. Follow people who add value in your community and continually strive to improve your community's value by following people who are active and engaged, relevant to your interests, and who have good scores of their own.
9. A Twitter follower-to-friend (TFF) ratio of less than 1.0 indicates that you have followed people but they do not follow you back. You may have followed a bunch of celebrities, spammers or inactive users. Use Twitter management tools to unfollow those based on the criteria above in order to increase the value of your community while keeping your ratio between 1.0 and 2.0.
10. Be a great resource by posting and retweeting useful, quality and interesting information that is timely and relevant to your audience.

Fact: You are going to lose followers on a regular basis, even if you do everything "right." Unless you are socially inept, offensive or are spamming people, there is probably nothing for you to worry about and not something that you should take personally; however, you definitely want to get off of the Twitter Unfollow Train!

SocialBro got me off the Twitter #UnfollowTrain and back on track!

I have tried many Twitter management tools and prefer SocialBro. Using SocialBro, I turned my Twitter Unfollow Train around, broke thru the 2001 follower limit barrier and got back on track! Take a look!!!

Followers/Friends before training (June 24): 1621/2001 (max)

Followers/Friends one week later (June 30): 1966/2005 (yay!)

Listed 27 times in one week. Increased from 73 to 100.

Kred score increased 7 points in one week.

I also checked socialmention.com and compared mentions of my twitter handle for the last month compared to the last week. For the month, the "strength" was 38% and the reach was 28%; for the past week, the strength was 76% and the reach was 56%.

Please note that I am now an affiliate for SocialBro. I began using it before I became an affiliate and still use it and stand behind everything that I say about it, but I think it is only fair for you to realize that I will receive compensation if you use my affiliate code which is embedded in the links (http://get.socialbro.com/fB7v). If you prefer to not use that code (although it will not cost you anything), just Google SocialBro.