Great news for brands if this is true
Earlier today +Hugh Briss blogged about possible changes to the Facebook guidelines for Page's cover photos. If this is true, this is great news for brands as they will now "officially" be able to include their website address and phone number on their cover.
It should be noted that the 20% text rule does not appear to have changed, so be sure to keep that in mind before making changes to include your contact information. You can do an "unofficial" check by uploading your cover here and then dragging a box over your text areas - total of all needs to be under 20%.
http://www.facebook.com/help/276329115767498/
http://www.facebook.com/page_guidelines.php
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