How User Intent Impacts Google CTRs: #CatalystCTRStudy

I have been selected to participate in a paid SEO Peer Review of a recent study about Google click-through rates prepared by Catalyst; below is my review. 

How User Intent Impacts Google CTRs: #CatalystCTRStudy

I am going to assume that Catalyst made every attempt to be very thorough and it is obvious that they have put a great deal of effort into their study, so I am looking at this as an opportunity to provide constructive criticism rather than try to validate or invalidate their findings; I do not have access to the data used and my own data does not include very many Consumer Packaged Good (CPG) brand websites, so it seems that my own independent research would be like comparing apples to oranges.

My First Triberr Campaign: #CatalystCTRStudy

I have been selected to participate in an SEO Peer Review of a recent study about Google click-through rates prepared by Catalyst. I will be participating as a member of a Triberr team and this will be my first influence marketing campaign through Triberr. My blog post for this campaign is due next week; check back to learn whether I agree or disagree and why.

The 3 Keys of Online Marketing :: Acquisition

Acquisition, Conversion, Retention

In my previous post in this series "The 3 Keys of Online Marketing," I talked about the importance of correcting any conversion problems you might be having before wasting time trying to acquire new or more traffic. Assuming you have done so and are ready to continue, let's talk about "acquisition."

Acquisition: Driving or acquiring traffic to your website.

Traffic to your website is basically going to come from 3 major sources:

Search—Google, Bing, Yahoo, MSN and others provide an excellent source of traffic for many websites. This type of traffic will be either be free ("Organic") or paid ("PPC"). Getting highly ranked in the organic search engine results pages ("SERP") depends upon whether or not your "score well" in the search engines' algorithms, which attempt to determine whether or not your content is relevant to the user's search query.

Referring Sites—When someone visits your site by clicking a link or banner ad from another site or by clicking a link in an email*, this is known as a "referring site." Building links from quality referring sites can also improve SERP as many search engines use this as one of the ways to measure the importance of your site ("PageRank").

*Direct—These are the visitors who are demonstrating brand awareness by typing your website address into their browser... but direct traffic can also be any traffic that is not recognized as coming from search or from a referring site.