The 3 Keys of Online Marketing :: Conversion

Acquisition, Conversion, Retention

This post is the first in my series "The 3 Keys of Online Marketing" and will begin by covering the topic "conversion"—getting your visitors to take a desired action. 

I have found that many businesses tend to focus first on getting traffic to their website only to later discover that they have problems with conversion. In my opinion, there is no point in discussing ways to acquire more traffic to your web, blog or social media sites until you have corrected your conversion problems and optimized the conversion process.