I just completed a 30 day brand ambassador campaign for +SEND A TEDDY (www.SendATeddy.net) with a specific goal of increasing engagement on Google Plus.
Acting as a spokesperson for +SEND A TEDDY, I helped establish new relationships and strengthen existing relationships within Google Plus by introducing their product to my 30,000 followers as well as including their "Tatty Teddy" on several live hangout on air; by proactively engaging +SEND A TEDDY's community by sending them "Teddy Bear Bombs" and encouraging participation on a series of posts over the past month; by starting a "Teddy Bear & Friends" community as a way to interact with fans; by launching a thank you circle of Teddy Bear Friends which was reshared 118 times; and by using a "tagging game" in a post to promote their monthly contest.
The results of the 30 day campaign (see graphs below) were as follows:
- 75% increase in followers
- 104% increase in page plusses
- Comments increased from an average of 0 to 41 comments per post
- Reshares increased from an average of 1 to 11 per post
- +1's increased from an average of 5 to 35 per post
+Madeleine Nicholls, owner of +SEND A TEDDY, is very pleased with the results saying it is an "awesome improvement."
The monthly #SendATeddy contest offers visitors a chance to #WinATeddy for a friend and encourages the entrant to write a note as to why their friend should receive a free teddy. Madeleine noted that the contest entries she received so far this month as opposed to prior months are "different this time" and that she "gets goosebumps every time I read one" as the notes are much longer than usual and filled with "so much love." To enter this month's contest, visit http://www.sendateddy.net/contest.php. 
(averages over 4 week period)
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